Integrated Supply Chain Management

Systematical comparison of L’Oréal’s Market Entry Strategy in Brazil, China  and the USA and the company’s performance in these countries. 1 Theory  1.1 Market Entry Modes  1.1.1 Acquisition  1.1.2 Joint Venture  1.1.3 Subsidiary  1.1.4 Local Agent  1.2 Case Application  1.2.1 Comparison of Market Entry Strategies  1.2.1.1 Entry Mode in Brazil  1.2.1.2 Entry Mode in China  1.2.1.3 Entry Mode in the United States  1.2.2 Environmental Influences and effect on company performance Choosing the appropriate way to enter a foreign market is crucial to any  multinational corporation. This will set the tone for the success of the firm in the new  market. There are several options a business can use to when determine how to  enter a new country. 1.1 Market Entry Modes In the business dictionary, entry modes are defined as “activities associated with  bringing a product or service to a targeted m...

Human Resources for successful Supply Chain A modern business consists of an effective and efficient supply chain that is the flow from one stage to another stage. The more a Supply Chain integrates, the more successful a business. The logic behind is that if a Supply Chain is more integrated, there will be a little or no high possibility of breakdown of the whole process.  From the Business point of view, Supply Chain is the process of producing a product or service and give it to the final customer. So, There are some departments or stages in between production of product or service and final customer. How the product / service will be supplied to the final customer and smooth flow of activities of every stage is the supply chain.   Some of the key elements of optimal Supply Chain include: 1. A successful business model 2. Clear concept about the suppliers 3. Maintain the standard level of inventory 4. Best practices of the procurement strategies 5. K...

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