Systematical comparison of L’Oréal’s Market Entry Strategy
Systematical comparison of L’Oréal’s Market Entry Strategy in Brazil, China and the USA and the company’s performance in these countries. 1 Theory 1.1 Market Entry Modes 1.1.1 Acquisition 1.1.2 Joint Venture 1.1.3 Subsidiary 1.1.4 Local Agent 1.2 Case Application 1.2.1 Comparison of Market Entry Strategies 1.2.1.1 Entry Mode in Brazil 1.2.1.2 Entry Mode in China 1.2.1.3 Entry Mode in the United States 1.2.2 Environmental Influences and effect on company performance Choosing the appropriate way to enter a foreign market is crucial to any multinational corporation. This will set the tone for the success of the firm in the new market. There are several options a business can use to when determine how to enter a new country. 1.1 Market Entry Modes In the business dictionary, entry modes are defined as “activities associated with bringing a product or service to a targeted market. During the planning stage, a company will consider the barriers to entr
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